EDA Collaborative Inc. created a Master Plan and Implementation Strategy for Lawrence Avenue East, between Victoria Park Avenue and Birchmont Avenue. The Plan established, through various design features, techniques and components, a unique identity and specific improvements that provided guidance to the BIA on future improvements to the public right-of-way. Having understood the background, site, conditions, project requirements, priorities and financial parameters, the primary goal was to create a high quality streetscape design within an established commercial development framework. Key features included new street trees, unique pedestrian lighting, special paving at intersections, rationalization of private drives, gateway features and street furniture. The Master Plan considers circulation patterns, human comfort, seasonal climate changes and functional requirements of a successful retail environment: this design provides for a safe, enjoyable and economically viable street.