EDA Collaborative Inc., in association with Sierra Planning and Development, undertook the Destination Bancroft! project, funded by the Tourism Development Fund. This project provides a plan for the development of a comprehensive destination strategy to transform Bancroft into a distinctive tourist destination by building on Bancroft’s core attractors, including outdoor experiences, rocks and minerals, picturesque villages, arts, culture and heritage. The project focused on three focus areas within Bancroft – Riverside Park, Millennium Park and the CN Rock Pile and Heritage Trail. Concept options were developed for each focus area and preferred concept designs were developed. The final report also details how the Town can best resource the plan, identifying potential funding sources and partner roles and responsibilities.