McGregor Provincial Recreation Area, Alberta
Lake McGregor Provincial Recreation Area is located approximately 120km southeast of Calgary, at the northern tip of an active reservoir. EDA Collaborative Inc. assisted Sierra Planning and Management with the assessment of the tourism opportunities for the site. More specifically, EDA ‘s role in the project was the review of mapping and planning documents, an analysis of the physical development opportunities, and the identification of candidate sites for further investigation. EDA’s assessment of the site’s potential considered ecological sensitivity, physical constraints, compatibility with existing uses, visual impact, as well as opportunities for signature development. The findings from this analysis were clearly articulated through a series of maps. In conjunction with the market analysis findings from Sierra, this led to the development of a concept sketch outlining opportunities for tourism growth and investment.